“The truth is incontrovertible. Panic may resent it, ignorance may deride it, malice may distort it, but there it is.”
Unleash the Power of Precision Campaign Marketing.
Strategy, TV, radio, print, texting and outdoor, aimed at the exact voters who decide your race.
What does URSA Dynamics do?
URSA Dynamics is a political campaign marketing firm. We run campaigns for Emergency Services District and County Assistance District tax elections, school district bond and tax rate elections, and local, judicial and federal candidates. We combine voter history, county appraisal data and L2 and i360 data in Culper, our own campaign software, then reach voters through streaming TV, strategic outdoor, digital, mail and peer-to-peer texting with persuasion scripts built to increase turnout.
Voters do not turn out over a platform. They turn out over the pothole at the end of their street.
We find that pothole.
Subdivision by subdivision, from block walk notes, P2P conversations, neighborhood groups and public records. Then we put it in front of the households who live with it. Micro-targeting
Elections we run.
Tax elections, bond elections and candidates, from a single fire district to a congressional seat.
ESD Tax ElectionsURSA runs voter education for Texas Emergency Services Districts and advocacy campaigns for the PACs that support them, on ESD sales tax, tax rate and creation elections. Targeted, compliant and built on real data.
CAD Tax ElectionsURSA runs voter education and advocacy campaigns for Texas County Assistance District elections, the voter approved local sales tax that can fund roads, law enforcement, parks, fire protection and economic development.
School District Bond ElectionsURSA runs campaigns for and against Texas school district bond propositions and tax rate elections, with property tax calculators, CAD based targeting, senior tax ceiling messaging and daily early vote scrubs.
Tax Rate Elections (VATRE)URSA runs campaigns on Texas voter approval tax rate elections for school districts, cities, counties and special districts, built on the ballot language, the real cost per property and CAD parcel data.
County ElectionsURSA helps candidates for county judge, commissioner, sheriff, constable and other county offices win partisan primaries, runoffs and general elections with precinct level targeting and subdivision issues.
Judicial ElectionsURSA runs campaigns for district judges, county court at law judges, justices of the peace and judicial slates, building name recognition and trust in races where voters know the least.
School Board ElectionsURSA helps school board trustee candidates win nonpartisan May and November elections by reaching parents, teachers, seniors and taxpayers with the reason each one has to vote.Local ElectionsURSA helps candidates win county judge, commissioner, justice of the peace, judicial, city council, mayor and school board races with micro-targeting, streaming TV, P2P persuasion scripts and strategic outdoor.
Federal ElectionsURSA brings local precision to congressional races: household targeted streaming TV, voter file and CAD data, L2 and i360 audiences, P2P persuasion scripts and production, with FEC compliant disclaimers.Nobody skips a favor for a neighbor.
"Go vote" is a request from everyone to everyone, so it feels optional. A specific favor from a real person, with a place and a time, is hard to refuse. Our persuasion scripts run on Culper peer-to-peer texting, one conversation at a time.
She just agreed to be at her polling place on Election Day. How persuasion scripts work
Hi Maria, it's Dana from the Yes on Prop A team, I live on Briar Creek. Quick favor?
Sure
Could you stand our sign up at Lakewood Elementary, your polling place, Tuesday at 7:00?
I can do that before work
How we win them.
Every channel pulls from the same voter universe in Culper, so each dollar reaches the right household and stops the day they vote.
- Persuasion PsychologyWhy "go vote" fails and a one to one ask works. URSA writes persuasion scripts for Culper peer-to-peer texting that turn supporters into voters, built on decades of turnout research.
- Peer-to-Peer TextingReal one to one text conversations between volunteers and voters, run on Culper P2P with URSA persuasion scripts, opt outs enforced, one conversation per household, and every answer saved to the voter record.
- Get Out the VoteURSA GOTV programs turn supporters into ballots: a chase list built in Culper, a daily early vote scrub, voting plans, rides, polling place asks and P2P persuasion scripts through Election Day.
- Micro-TargetingURSA finds the issues voters feel at the end of their own street, like the pothole, the carpool line and the road where people dump pets, and targets those households with messages that drive them to vote.
- Voter Data and TargetingURSA builds every campaign universe from the voter file and vote history, county appraisal district parcel data, licensed L2 and i360 data and daily early vote rosters, resolved in Culper into one record per voter.
- Streaming TVConnected TV puts a campaign ad on the living room TV of the exact voters who decide a race. URSA pairs streaming TV with CAD data, voter history, L2 and i360 to reach them without waste.
- Digital and GeofencingMeta, search, programmatic display and geofencing at school events, matched to the campaign's voter universe in Culper and scrubbed daily during early voting. Built to each platform's political ad rules.
- Strategic OutdoorBillboards that point at the problem. URSA uses micro-targeting to place outdoor boards, digital boards and signs where the issue lives, like "I will fix this pothole" with an arrow pointing straight at it.
- Campaign Video ProductionURSA writes, shoots and edits campaign video for streaming TV, social and public information: :15 and :30 spots, candidate stories, district explainers and parodies, with the required disclosures built in.
- Messaging and Campaign StrategyURSA builds the plan behind a winning campaign: the ballot and the math, who decides the race, what each audience needs to hear, the answers to the other side, and a timeline built around early voting.
Put the promise where the problem is.
Most political billboards are a name, a face and an office. Ours stand at the issue, about the issue, so the board and the problem make the argument together.
Every resident who drives past that pothole sees the promise twice a day until the election. Strategic outdoor
Every channel runs on Culper.
Culper is the campaign software we built. The voter file, county parcel data, every text, every door, every sign and every streaming audience live in one system, so every channel talks to the same voters.
Each morning of early voting, the county's roster updates the file and voters who have cast a ballot leave every audience. The budget moves to the people who still need to vote. About Culper
What kinds of elections does URSA Dynamics work on?
Emergency Services District (ESD) and County Assistance District (CAD) tax elections, school district bond and tax rate elections, and candidate races from city council, school board, county and judicial offices up to Congress.
What is Culper?
Culper is the campaign software URSA built and runs every campaign on. It combines the voter file, county property data, peer-to-peer texting, block walking, sign tracking and a contact history for every voter in one system. Learn more at theculpernetwork.com.
Does URSA work with political consultants?
Yes. We partner with consultants as an extension of their team, providing targeting, production, media placement and Culper under their strategy. See Political Consultants.
Can a public entity like an ESD hire URSA?
Yes, for factual voter education. Texas law bars public entities from spending public funds on political advertising, so district funded work explains the ballot without advocating. Persuasion campaigns are run separately for privately funded political committees. See Public Entities.
Where does URSA Dynamics work?
Most of our campaigns are in Texas, and our data and tools work anywhere a voter file is available. Tell us where you are running on the contact page.
How early should a campaign hire URSA?
As early as possible. Targeting, production and P2P recruiting take time, and in Texas early voting usually opens about two weeks before Election Day, when many voters cast their ballots. Persuasion should be finished before early voting starts.
Your victory starts here.
Ready to turn your vision for a better community into a winning campaign? Tell us where you are running or what is on your ballot.
Schedule a Consultation